Created a brand identity for external comms and on-air that represents ITV's Backing Business initiative, to help keep British business moving. I worked as the lead designer on this project, working alongside my manager and senior designer to help create the visual concept.

The logo itself is a play on the words 'Backing Business' with a '2.5d' effect that shows the word 'Backing', in the foreground of the word 'Business' to visually represent how ITV is Backing Business. The shapes within the logo serve as the foundation of the identity tool kit, which is a triangular grid system that is an abstract representation of support and working together.