Nike identified a challenge that children, particularly girls are playing less football and so we developed a pitch to demonstrate how we could help at ITV through the power of our partnerships.
I was the sole designer working on this project, across all pitch assets such as a deck, graphics and an animation to showcase what a partnership with us could look like, whilst keeping in-line with Nike's brand identity.
I incorporated halftone, grain and glitch effects to create a contrast between modern and traditional, to target all ages in a dynamic and striking way.